Other Consumer Products

Manufacturers of consumer goods have to cater to increasingly heterogeneous customer requirements. At the same time, they have to cope with intense price competition and ever shorter production cycles - above all in the areas of information technology, communication and multimedia.

Producers can take advantage of lower production costs in Asia. Strategic business relationships with Asian suppliers who have the necessary capacity and the requisite quality standards are therefore becoming an increasingly important success factor.

Improved customer service thanks to verticalization
The areas of development and production must now adapt more quickly to new customer requirements than they had to even just a few years ago. That's why many suppliers have verticalized their structure. The closer integration of production and distribution enables manufacturers to react to new customer preferences within a few days, while at the same time reducing production costs.

Expansion goals
As well as meeting the requirements of the retailers, consumer goods manufacturers also have to adapt to the requirements of the respective local markets where the goods are sold. Manufacturers will therefore have to beef up their production and logistics operations if they are to survive as primary suppliers in these countries too.

Finally, producers have to comply with legislative norms. These relate not only to the safety criteria that a product must meet, but also to its disposal (recycling).

Looking good: a multinational brand with a regional component
The challenges facing manufacturers of consumer products lie in developing a multinational brand with a focus that is in part regional, and in offering the customer a "value proposition" through the quality of their products and the service they deliver. Our sector specialists will be delighted to advise you on current topics in the consumer goods sector. KPMG supports your business in adapting to meet these changes and exploiting new opportunities.

 

 

Contact

Stéphane Gard

Partner, Sector Head Consumer Goods & Retail, Switzerland

KPMG AG
Avenue du Théâtre 1
P.O. Box 6663
1002 Lausanne

+41 21 345 03 35 | sgard@kpmg.com